Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a web search in a search engine. Proper implementation of SEO allows a brilliant website to drive substantial amounts of traffic.
The best way to optimise a website's listing with a search engine is to have good content. Search engines concentrate their ranking systems on the relevance of the website to what the user is searching for. Different search engines will rank your website in different ways, but you should always aim to get your site within the top 40 of your prime keywords. Once your website is complete, Nodding Panda submits your website to the different search engines to make them aware of your site. This can take anything from a couple of days to a week for the search engine to start showing your site.
It is usually best to focus your website on two key phrases that maximise the listing of your website when users search for your area of business. The Panda can suggest phrases that will tailor your website to receive the best possible ranking and can further advise as to how to improve the listing you receive. There are no guarantees that your business will rank well on each search engine as they do not provide details as to how they organically rank each website.
Search Engine advertising (such as Google Adwords) is a good way of making sure users see your website. You can set up an account with a search engine, where you pay a certain amount for every user who views your site through the search engines advertising. Your website will appear in a separate section of the website to maximise your chances of your website being seen. However, you cannot, in any way, manipulate the natural ranking of your website by paying for it. The more you are willing to spend per click the more clicks you should receive.
An SEO Site Audit Report digs deep into your existing website, analysing the on-page optimisation, URL conventions, information architecture, robots control protocols, technical issues, link credibility and other factors. There are usually many opportunities to improve what is currently implemented and help increase search engine traffic in addition to giving users a better experience.
The 40 page report is comprehensive, covers eight sections and is available from £495. Contact the Panda for more details.